Whole Foods
brand development | confidential
As the Senior Copywriter at Winc, I worked with Whole Foods to develop a wine brand to rival one of their major competitors in the space. They were searching for a wine with weight — in both story and physicality. The tale they want the bottle to tell is dark, dramatic, and rugged through striking art and bold expression. I worked with an Art Director and Creative Director to pitch the 3 below concepts.
