At Publicis, I was tasked as the Lead Copywriter on the Smart & Final account. I worked with a small creative team to create all of the brand’s social content ranging from strategic campaigns to day-to-day postings.
Be the greatest host of all time (G.H.O.A.T) with our legendary spread of Big Game goodies & savings. 🐐 🏈
Awareness
Taking the stress out of your summer—one party at a time—as your one-stop shop for the hottest celebrations! 😎 #SummerHQ
4th of July
Make your 4th of July sweeter when you stop by your local one-stop shop to fire up the summer’s biggest bash! #SummerHQ
Don’t Stop The Party
Make a splash at your summer bash with delivery in 2 hours or less through our app!
Awareness
We offer delivery so you never have to put your party on hold! Check out our app—it’ll be the MVP of your summer.
Announcement
We’re stepping up to the plate as the new official grocery partner of the @Dodgers! Celebrate America’s pastime in ballpark fashion with an all-star lineup & a full belly. 🌭 ⚾ 🍻
Awareness
Los Angeles—save the date! With low prices & quality products, we’re coming to you on 12/1 as your all-in-one grocery & warehouse store.
Pre-Opening
Oroville—mark your calendars! We’re joining the neighborhood as your new all-in-one shop & Oroville’s most trusted neighbor.
Grand-Opening
Oroville, we’re Smart & Finally here! Come explore our new store & get a free tote bag with purchase on July 11th.
Seasonal Post
Cozy up to the comforts of autumn with the iconic flavor of fall.
We’ve got every size you crave & flavor you favor. Celebrate Halloween with a sweet treat for everyone from your local store!
What's Your Game Plan?
Get your team ready for back-to-school season with a game plan for every play of the day.
Hit Back-To-School Out Of The Park!
We know your’ve got a lot on your plate this back-to-school season, so we’re helping you gear up with $20 off $120.
We're Your Back-To-School MVP
The ball’s in your court this back-to-school season with this game-winning play: $20 off a $120+ purchase.