Summer Water Societé 2020
concept 2020
Summer Water, a flagship brand at Winc, is a viral hit that embodies the “summer state of mind.” In response to a highly engaged customer base, Winc hosts an annual 4-month summer program called Summer Water Societé that caters to the most devoted rosé aficionados by delivering exclusive Summer Water experiences throughout the season.
The 2020 summer campaign focused on the expansion of the brand line with a chilled red blend and a bubbly rosé, making it the ultimate summer trio. This campaign was the official debut of the Summer Water family. To get our consumers familiar with the new brands, we personified the varietals and demonstrated how to top off any occasion with a little taste of summer anytime, anywhere.
Due to COVID, we had to cancel our photoshoot and bring the 3 personalities to life digitally. We created interactive in-box newspapers and engaging social pieces to connect with our members throughout this one-of-a-kind summer.
