Peloton Row Launch
As a Freelance Senior Copywriter for Peloton, I worked with the creative team to help launch their newest product Peloton Row. Targeting current members, avid-rowers, and rowing-curious individuals, the messaging for the launch acted as both a dramatic announcement and an education moment. To speak to the many revolutionary features of the one-of-a-kind exercise experience, we used paid advertising and an email series to inform.
