Clean Wine Campaign
brand development
Winc noticed consumers focusing more on health and wellness and seeking transparency around what they consume. They want to feel good about what they put into their body and know that it is free of chemicals, sugar, and pesticides. Seeing this huge opportunity in the market, Winc decided to launch its own ‘clean wine’ while the competition was still limited. Below you will see two different approaches I developed with a design partner for the brand line showcasing tone, messaging, and visual treatments using the name Wonders.
